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Falling into Entrepreneurship: Creating a Business by Recognizing a Problem and Solving It with Josephine Kwan

Josephine Kwan is the Founder and CEO of Flow 2 Freedom, an e-commerce apparel company that specializes in activewear that can absorb up to 2 tampons worth of liquid so that women can focus on their workouts without having to worry about leakage from incontinence or menstruation becoming visible. With a background in kinesiology and fitness training, Josephine found herself early on working in real estate until a pivotal event in her life enabled her to realize that she wanted to do something more for society and, after a lot of hard work and drawing upon her own knowledge and experiences, she single-handedly created Flow 2 Freedom.

In this interview, Josephine shares the steps she followed, the barriers she faces, the marketing she employs, and perhaps most importantly of all, the main reason why she chose to create her product and company and is so passionate about it. She also offers her advice for fellow entrepreneurs and business owners and her money lesson for all of us which revolves around her mindset, and by extension, her relationship with money and wealth.

Download the full transcript here

Podcast highlights:

While she loved working in real estate, Josephine also felt a calling to do something more for society.
When Josephine discovered that she was not the only woman to suffer heavy periods, she began looking at the few period underwear products available and found that they created visible panty lines.
Instead of using poll marketing, Josephine went for the push marketing and started looking more at social media because she was offering a solution that nobody really knew a lot about.
She believes it’s really important as the owner that you at least know what the basics of all aspects of your company are so you know how to hire properly.
The current obstacle to further growth for her company is the marketing component and creating exposure.
Another barrier to growth is finding an influencer who is openly willing to talk about periods or incontinence issues.
Josephine’s advice to other entrepreneurs is to work hard, be and stay curious, be patient, and don’t be afraid to ask for help or resources.
She tries to live more in ‘abundance’, realizing that if she’s going to make money, it doesn’t mean she’s taking away from someone else – there’s enough for everybody.
Susie Orman’s concept of ‘people first, then money, then things’ has helped Josephine over the years.

Quotes:

“If people don’t know that there’s a solution, nobody’s actually going to go online to search for it.”
“Hey, you know what? You can’t hide anymore, you need to get yourself out there and really be able to promote your product, and to be able to do that you need to be able to tell your story through the social media platforms.”
“I think you start that at the very beginning, you touch every position within the company and then eventually you start allocating certain jobs that you don’t like or you’re not good at.”
“There’s a different level of stress that comes with the hard work because you know you’re in control of how successful you can be.”
“Usually I like to take a bigger vision and think I always put myself in the client’s shoes or the customer’s shoes and then work backwards.”
“I see money as energy and if you respect money, money will respect you back.”
“It’s not about the resources that you have, it’s how resourceful are you.”
“I think we live in a world where we’re so used to instant gratification that we sometimes forget creating something good that is long-lasting takes a long time.”

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